Facebook is full of Buy Swap Sell pages.
Generally, people are cleaning out their garage or buying something to replace the old. Posts usually include the words “listed elsewhere” and “or nearest offer”. I saw an ad once from someone selling a Chester Drawers. It took me a bit to work that one out. Turned out they were selling a chest of drawers. It made me laugh to think that they called it Chester, and I imagined them walking down the hallway and bumping into the drawers and saying, “Oh, sorry Chester, I didn’t see you there”. Poor Chester.
On eBay, I’ve been caught out more than once by sellers having items for sale that they don’t actually have. I’m currently waiting on one such item. I’ve been emailing them to try to find the item and they told me a couple of weeks ago to be patient because the item is at my local post office. I got a refund, but I still don’t have my item.
The point is, selling something you don’t have – it doesn’t work.
There are things you buy or do that are investments into the future. We recently made a vegetable patch. Because we were starting from absolute scratch, we had to buy the stuff to create the garden beds, and the soil and the fertiliser and the seedlings and seeds and the works. But we did it, in the hope that in a few months, we’d have a harvest. Essentially, we bought into the future; we’d bought hope. Because there’s no guarantee that the weather would be right for these crops, there’s no promise that we’d get our money’s worth. There’s just hope.
Yesterday at Tafe we were asked to consider what personal trainers are selling. What we’re giving clients in exchange for your hourly rate. Several answers were offered but none of them really sat right with me.
And then it struck me.
If you’re selling something, firstly you need to have surplus of it. Secondly, it’s generally an investment into the future.
For me, personal training is about selling hope.
Imagine hitting rock bottom with your health. No, I mean worse than what you’re considering. It hurts to move. You have weight related health conditions. You can’t play with the kids, you struggle to do basic things. Doctors are telling you to lose weight but if it was that easy, don’t they think you would? Because it isn’t easy.
But you take a punt. And this takes more courage than the average person could ever understand. So you find a trainer, someone who you’ve heard gets it. Someone who has come recommended. They take you through some basic screening, check out your functional movement so that they can work out what the beginning is for you. And you hand over the money, with plans to be spending more of it with this person, based on one single thing:
They might be able to help turn things around. They might help you save your life. They might even help you start to enjoy exercise without pain, without intimidation, without shame.
And it’s all a might, but it’s anchored in one thing: Hope.
I’m confident in this because it’s what I bought, almost two years ago. I didn’t know how it was going to work, or even if I could stick with it. I didn’t know if my body could do it, or if my mind could do it. But I had to try, I just had to. So I handed over the dollars. Signed up for one session a week. Went to each session, and did what I needed to do in between sessions. At the time I had no understanding of what my awesome PT was telling me to do, what it would all add up to, what difference it could make. But I just did it. Because I’d paid for hope, and I had put action in that investment.
So while it’s an industry that can be tied up in appearance and numbers on scales and measurements, don’t forget that essentially it’s got the potential to be an industry that’s about hope. And if you’re lucky, you’ll find the people to be on your team with it. Who know it’s about hope. And when yours falters, they’ll remind you that it’s still there.
Hope for sale.